COSMETICS
POND'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 20 in COSMETICS
Buying Intent
81
5th in category
Brand Trust
74
index value
Brand Desire
73
index value
As of Aug ’26, POND'S records a Buying Intent index of 81, placing it 5th of 20 brands measured in COSMETICS. Its Brand Trust index reads 74 and Brand Desire 73. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 13 | 31 | 26 |
| Sep ’25 | 14 | 6 | 12 |
| Oct ’25 | 5 | 3 | 6 |
| Nov ’25 | 7 | 3 | 6 |
| Jan ’26 | 5 | — | 2 |
| Feb ’26 | 2 | — | 1 |
| Mar ’26 | 123 | 36 | 88 |
| Apr ’26 | 161 | 151 | 174 |
| May ’26 | 95 | 110 | 113 |
| Jun ’26 | 93 | 317 | 227 |
| Jul ’26 | 71 | 137 | 116 |
| Aug ’26 | 74 | 73 | 81 |