COSMETICS
POND'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 20th of 22 in COSMETICS
Buying Intent
1.31
20th in category
Brand Trust
—
index value
Brand Desire
2.14
index value
As of Oct ’26, POND'S records a Buying Intent index of 1.31, placing it 20th of 22 brands measured in COSMETICS. Its Brand Trust index reads — and Brand Desire 2.14. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 4.40 | 0.91 | 3.28 |
| Jul ’25 | 11.32 | 22.71 | 19.46 |
| Aug ’25 | 13.01 | 30.85 | 25.47 |
| Sep ’25 | 14.22 | 6.23 | 12.50 |
| Oct ’25 | 5.32 | 3.08 | 5.92 |
| Nov ’25 | 7.26 | 3.00 | 5.50 |
| Jan ’26 | 5.04 | — | 2.55 |
| Feb ’26 | 2.00 | — | 1.01 |
| Apr ’26 | 10.80 | — | 5.48 |
| May ’26 | — | 3.48 | 2.12 |
| Aug ’26 | 2.96 | — | 1.49 |
| Oct ’26 | — | 2.14 | 1.31 |