COSMETICS
POND'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 21 in COSMETICS
Buying Intent
227
3rd in category
Brand Trust
93
index value
Brand Desire
317
index value
As of Jun ’26, POND'S records a Buying Intent index of 227, placing it 3rd of 21 brands measured in COSMETICS. Its Brand Trust index reads 93 and Brand Desire 317. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 4 | 1 | 3 |
| Jul ’25 | 11 | 23 | 20 |
| Aug ’25 | 13 | 31 | 26 |
| Sep ’25 | 14 | 6 | 12 |
| Oct ’25 | 5 | 3 | 6 |
| Nov ’25 | 7 | 3 | 6 |
| Jan ’26 | 5 | — | 2 |
| Feb ’26 | 2 | — | 1 |
| Mar ’26 | 123 | 36 | 88 |
| Apr ’26 | 161 | 151 | 174 |
| May ’26 | 95 | 110 | 113 |
| Jun ’26 | 93 | 317 | 227 |