ACTIVEWEAR
WILSON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 10 in ACTIVEWEAR
Buying Intent
3.05
7th in category
Brand Trust
—
index value
Brand Desire
5.01
index value
As of Oct ’26, WILSON records a Buying Intent index of 3.05, placing it 7th of 10 brands measured in ACTIVEWEAR. Its Brand Trust index reads — and Brand Desire 5.01. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 1.75 | 1.07 |
| Aug ’26 | 0.99 | — | 0.50 |
| Oct ’26 | — | 5.01 | 3.05 |