Buying Intent Index, powered by TRA Research

BII Reports

Published reports from the Buying Intent Index

Category and market readings built on stored Buying Intent, Trust and Desire figures. Each report is free to read here and to download.

India Buying Intent steps down to 94.3 on a stricter rating scale

The monthly summary of the Buying Intent Index, and a deeper read than the month pages: why the national level stepped down and how to read the month, what moved inside the large super-categories, the categories that changed leader, brands on a three-month run, the year-on-year view, and the brands with Desire above Trust. Food & Beverage rose after three months down while Digital, BFSI and Retail fell back.

Monthly summary · Oct ’26
Published 1 November 2026 · 22 pages · Buying Intent measures keenness to buy; it does not measure transactions.
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See contents · 22 pages
Page 1: Oct ’26 at a glance and India Buying Intent at 94.3
Page 1 of 22
Page 2: the national chart, the reading against Sep ’26, the three-month trend and Oct ’25, how to read the step down, and the quarter so far
Page 2 of 22
Page 3: all 19 monthly readings
Page 3 of 22
Page 4: Trust and Desire, how brands split, and the brands with Desire above Trust or Trust above Desire
Page 4 of 22
Page 5: how India decided, and the sectors where decisions are weighed up most
Page 5 of 22
Page 6: every super-category, Aug ’26 to Oct ’26 and against Oct ’25, first part
Page 6 of 22
Page 7: every super-category, continued, the category commentary, and what moved inside Consumer Electronics
Page 7 of 22
Page 8: what moved inside Automobile and Food & Beverage
Page 8 of 22
Page 9: what moved inside BFSI, Digital and FMCG
Page 9 of 22
Page 10: what moved inside Technology and Gadgetry
Page 10 of 22
Page 11: the twenty biggest brand gains in Buying Intent, first part
Page 11 of 22
Page 12: the twenty biggest brand gains in Buying Intent, second part
Page 12 of 22
Page 13: the twenty biggest brand drops in Buying Intent, first part
Page 13 of 22
Page 14: the twenty biggest brand drops in Buying Intent, second part, and what the lists say
Page 14 of 22
Page 15: the categories that changed leader between Sep ’26 and Oct ’26
Page 15 of 22
Page 16: the leadership changes, continued
Page 16 of 22
Page 17: brands that rose in each of the last three months
Page 17 of 22
Page 18: brands that fell in each of the last three months
Page 18 of 22
Page 19: the largest rises since Oct ’25
Page 19 of 22
Page 20: highest Buying Intent, Trust and Desire in Oct ’26
Page 20 of 22
Page 21: the leading brands inside twelve larger super-categories
Page 21 of 22
Page 22: what to take from Oct ’26, and about the index
Page 22 of 22
Download the report (PDF)

Source: Buying Intent Index, BuyingIntent.in, by TRA Research.