LIFE INSURANCE - PRIVATE
ADITYA BIRLA SUN LIFE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 12 in LIFE INSURANCE - PRIVATE
Buying Intent
32
4th in category
Brand Trust
16
index value
Brand Desire
43
index value
As of Jun ’26, ADITYA BIRLA SUN LIFE records a Buying Intent index of 32, placing it 4th of 12 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 16 and Brand Desire 43. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 62 | 18 | 44 |
| Aug ’25 | 38 | 20 | 29 |
| Sep ’25 | 5 | 16 | 12 |
| Oct ’25 | 4 | 5 | 5 |
| Nov ’25 | 7 | 39 | 32 |
| Dec ’25 | 19 | 8 | 15 |
| Jan ’26 | 26 | 28 | 30 |
| Feb ’26 | 19 | 31 | 30 |
| Mar ’26 | 112 | 316 | 238 |
| Apr ’26 | 78 | 154 | 129 |
| May ’26 | 64 | 31 | 49 |
| Jun ’26 | 16 | 43 | 32 |