LIFE INSURANCE - PRIVATE
NIPPON LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 11 in LIFE INSURANCE - PRIVATE
Buying Intent
27
3rd in category
Brand Trust
20
index value
Brand Desire
33
index value
As of Aug ’26, NIPPON LIFE INSURANCE records a Buying Intent index of 27, placing it 3rd of 11 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 20 and Brand Desire 33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 7 | 8 | 8 |
| Jun ’25 | 7 | 8 | 9 |
| Jul ’25 | 4 | 6 | 6 |
| Oct ’25 | — | 1 | 1 |
| Nov ’25 | — | 1 | 1 |
| Jan ’26 | — | 4 | 2 |
| Mar ’26 | — | 5 | 3 |
| Apr ’26 | 2 | 2 | 2 |
| May ’26 | 58 | 23 | 44 |
| Jun ’26 | 18 | 39 | 29 |
| Jul ’26 | 41 | 11 | 29 |
| Aug ’26 | 20 | 33 | 27 |