LIFE INSURANCE - PRIVATE
NIPPON LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 12 in LIFE INSURANCE - PRIVATE
Buying Intent
29
5th in category
Brand Trust
18
index value
Brand Desire
39
index value
As of Jun ’26, NIPPON LIFE INSURANCE records a Buying Intent index of 29, placing it 5th of 12 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 18 and Brand Desire 39. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 6 | 4 | 7 |
| May ’25 | 7 | 8 | 8 |
| Jun ’25 | 7 | 8 | 9 |
| Jul ’25 | 4 | 6 | 6 |
| Oct ’25 | — | 1 | 1 |
| Nov ’25 | — | 1 | 1 |
| Jan ’26 | — | 4 | 2 |
| Mar ’26 | — | 5 | 3 |
| Apr ’26 | 2 | 2 | 2 |
| May ’26 | 58 | 23 | 44 |
| Jun ’26 | 18 | 39 | 29 |