LIFE INSURANCE - PRIVATE
ADITYA BIRLA SUN LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 11 in LIFE INSURANCE - PRIVATE
Buying Intent
28.19
3rd in category
Brand Trust
31.76
index value
Brand Desire
20.45
index value
As of Oct ’26, ADITYA BIRLA SUN LIFE INSURANCE records a Buying Intent index of 28.19, placing it 3rd of 11 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 31.76 and Brand Desire 20.45. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 7.26 | 38.98 | 32.02 |
| Dec ’25 | 18.96 | 8.31 | 14.57 |
| Jan ’26 | 26.00 | 27.74 | 30.33 |
| Feb ’26 | 18.73 | 30.94 | 29.80 |
| Mar ’26 | 112.60 | 315.85 | 238.51 |
| Apr ’26 | 82.80 | 153.84 | 131.22 |
| May ’26 | 63.63 | 35.41 | 51.93 |
| Jun ’26 | 15.89 | 43.23 | 32.03 |
| Jul ’26 | 65.70 | 216.95 | 158.24 |
| Aug ’26 | 9.60 | 35.63 | 26.63 |
| Sep ’26 | 56.95 | 125.69 | 98.45 |
| Oct ’26 | 31.76 | 20.45 | 28.19 |