LIFE INSURANCE - PRIVATE
PNB METLIFE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 5th of 11 in LIFE INSURANCE - PRIVATE
Buying Intent
16.86
5th in category
Brand Trust
26.98
index value
Brand Desire
3.13
index value
As of Oct ’26, PNB METLIFE records a Buying Intent index of 16.86, placing it 5th of 11 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 26.98 and Brand Desire 3.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 44.77 | 15.38 | 48.41 |
| Nov ’25 | 8.71 | 4.00 | 6.84 |
| May ’26 | — | 0.70 | 0.42 |
| Oct ’26 | 26.98 | 3.13 | 16.86 |