TEA
APJ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 13th of 15 in TEA
Buying Intent
1
13th in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Aug ’26, APJ records a Buying Intent index of 1, placing it 13th of 15 brands measured in TEA. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | — | 1 | 1 |