OTT
APPLE TV+ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 8th of 9 in OTT
Buying Intent
1
8th in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Jun ’26, APPLE TV+ records a Buying Intent index of 1, placing it 8th of 9 brands measured in OTT. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 7 | 4 |
| Jun ’26 | — | 2 | 1 |