OTT
TATA PLAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 10 in OTT
Buying Intent
4
9th in category
Brand Trust
7
index value
Brand Desire
—
index value
As of Aug ’26, TATA PLAY records a Buying Intent index of 4, placing it 9th of 10 brands measured in OTT. Its Brand Trust index reads 7 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 11 | 3 | 8 |
| Jun ’25 | 4 | 1 | 3 |
| Jul ’25 | 19 | 5 | 12 |
| Aug ’25 | 10 | 10 | 11 |
| Sep ’25 | 1 | 1 | 1 |
| Mar ’26 | 3 | — | 1 |
| Apr ’26 | 4 | 1 | 3 |
| May ’26 | 1 | — | 1 |
| Jun ’26 | 3 | 9 | 5 |
| Jul ’26 | 1 | 6 | 5 |
| Aug ’26 | 7 | — | 4 |