OTT
VOOT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 10 in OTT
Buying Intent
4
7th in category
Brand Trust
—
index value
Brand Desire
7
index value
As of Aug ’26, VOOT records a Buying Intent index of 4, placing it 7th of 10 brands measured in OTT. Its Brand Trust index reads — and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 2 | 1 |
| Aug ’25 | — | 3 | 2 |
| Mar ’26 | 3 | 6 | 3 |
| Apr ’26 | 5 | — | 3 |
| Jun ’26 | 29 | 3 | 18 |
| Jul ’26 | 24 | 16 | 22 |
| Aug ’26 | — | 7 | 4 |