PENS

APSARA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Aug ’26 · 2nd of 9 in PENS

Buying Intent

2nd in category

Brand Trust

index value

Brand Desire

index value

As of Aug ’26, APSARA records a Buying Intent index of 83, placing it 2nd of 9 brands measured in PENS. Its Brand Trust index reads 55 and Brand Desire 94. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Mar ’26	35	33	37
Apr ’26	73	67	75
May ’26	49	113	92
Jun ’26	89	104	108
Jul ’26	20	17	20
Aug ’26	55	94	83

Other PENS brands

NATARAJ LEXI CELLO DOMS PARKER LINC All PENS brands →