PENS

APSARA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jun ’26 · 2nd of 10 in PENS

Buying Intent

108

2nd in category

Brand Trust

index value

Brand Desire

104

index value

As of Jun ’26, APSARA records a Buying Intent index of 108, placing it 2nd of 10 brands measured in PENS. Its Brand Trust index reads 89 and Brand Desire 104. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Mar ’26	35	33	37
Apr ’26	73	67	75
May ’26	49	113	92
Jun ’26	89	104	108

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