PENS
NATARAJ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 9 in PENS
Buying Intent
142
1st in category
Brand Trust
107
index value
Brand Desire
145
index value
As of Aug ’26, NATARAJ records a Buying Intent index of 142, placing it 1st of 9 brands measured in PENS. Its Brand Trust index reads 107 and Brand Desire 145. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 2 | 1 |
| Aug ’25 | 6 | 3 | 7 |
| Sep ’25 | — | 4 | 2 |
| Oct ’25 | 8 | 2 | 6 |
| Nov ’25 | 6 | 4 | 6 |
| Mar ’26 | 122 | 332 | 255 |
| Apr ’26 | 334 | 301 | 352 |
| May ’26 | 194 | 235 | 240 |
| Jun ’26 | 118 | 247 | 203 |
| Jul ’26 | 112 | 92 | 115 |
| Aug ’26 | 107 | 145 | 142 |