PENS
NATARAJ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 10 in PENS
Buying Intent
203
1st in category
Brand Trust
118
index value
Brand Desire
247
index value
As of Jun ’26, NATARAJ records a Buying Intent index of 203, placing it 1st of 10 brands measured in PENS. Its Brand Trust index reads 118 and Brand Desire 247. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 2 | 1 |
| Aug ’25 | 6 | 3 | 7 |
| Sep ’25 | — | 4 | 2 |
| Oct ’25 | 8 | 2 | 6 |
| Nov ’25 | 6 | 4 | 6 |
| Mar ’26 | 122 | 332 | 255 |
| Apr ’26 | 334 | 301 | 352 |
| May ’26 | 194 | 235 | 240 |
| Jun ’26 | 118 | 247 | 203 |