PENS
DOMS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 8 in PENS
Buying Intent
4.29
7th in category
Brand Trust
7.80
index value
Brand Desire
—
index value
As of Oct ’26, DOMS records a Buying Intent index of 4.29, placing it 7th of 8 brands measured in PENS. Its Brand Trust index reads 7.80 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 41.21 | 107.57 | 83.50 |
| Nov ’25 | 39.36 | 89.10 | 73.00 |
| Dec ’25 | 8.87 | 72.77 | 47.74 |
| Jan ’26 | 43.06 | 7.78 | 37.54 |
| Feb ’26 | 40.54 | 49.60 | 52.42 |
| Mar ’26 | 13.02 | 36.08 | 28.48 |
| Apr ’26 | 96.08 | 68.82 | 91.62 |
| May ’26 | 13.29 | 51.23 | 36.35 |
| Jun ’26 | 39.27 | 7.94 | 26.62 |
| Jul ’26 | 23.69 | 3.27 | 16.73 |
| Aug ’26 | 2.46 | — | 1.24 |
| Oct ’26 | 7.80 | — | 4.29 |