PENS
DOMS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 9 in PENS
Buying Intent
15
5th in category
Brand Trust
15
index value
Brand Desire
11
index value
As of Aug ’26, DOMS records a Buying Intent index of 15, placing it 5th of 9 brands measured in PENS. Its Brand Trust index reads 15 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 45 | 126 | 95 |
| Oct ’25 | 41 | 108 | 84 |
| Nov ’25 | 39 | 89 | 73 |
| Dec ’25 | 9 | 73 | 48 |
| Jan ’26 | 43 | 8 | 38 |
| Feb ’26 | 40 | 50 | 52 |
| Mar ’26 | 24 | 56 | 45 |
| Apr ’26 | 128 | 102 | 128 |
| May ’26 | 24 | 63 | 48 |
| Jun ’26 | 42 | 30 | 40 |
| Jul ’26 | 51 | 14 | 36 |
| Aug ’26 | 15 | 11 | 15 |