PENS
DOMS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 10 in PENS
Buying Intent
40
5th in category
Brand Trust
42
index value
Brand Desire
30
index value
As of Jun ’26, DOMS records a Buying Intent index of 40, placing it 5th of 10 brands measured in PENS. Its Brand Trust index reads 42 and Brand Desire 30. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 61 | 102 | 113 |
| Aug ’25 | 91 | 153 | 137 |
| Sep ’25 | 45 | 126 | 95 |
| Oct ’25 | 41 | 108 | 84 |
| Nov ’25 | 39 | 89 | 73 |
| Dec ’25 | 9 | 73 | 48 |
| Jan ’26 | 43 | 8 | 38 |
| Feb ’26 | 40 | 50 | 52 |
| Mar ’26 | 24 | 56 | 45 |
| Apr ’26 | 128 | 102 | 128 |
| May ’26 | 24 | 63 | 48 |
| Jun ’26 | 42 | 30 | 40 |