LIFE INSURANCE - PRIVATE
BAJAJ LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 8th of 11 in LIFE INSURANCE - PRIVATE
Buying Intent
4.03
8th in category
Brand Trust
—
index value
Brand Desire
7.21
index value
As of Oct ’26, BAJAJ LIFE INSURANCE records a Buying Intent index of 4.03, placing it 8th of 11 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads — and Brand Desire 7.21. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 1.75 | 1.07 |
| Sep ’26 | — | 2.11 | 1.29 |
| Oct ’26 | — | 7.21 | 4.03 |