LIFE INSURANCE - PRIVATE
BHARTI AXA LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 11th of 11 in LIFE INSURANCE - PRIVATE
Buying Intent
0.38
11th in category
Brand Trust
—
index value
Brand Desire
0.63
index value
As of Oct ’26, BHARTI AXA LIFE INSURANCE records a Buying Intent index of 0.38, placing it 11th of 11 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads — and Brand Desire 0.63. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4.64 | — | 2.34 |
| Oct ’25 | 8.34 | 10.76 | 17.80 |
| Nov ’25 | 10.14 | 4.16 | 8.59 |
| Dec ’25 | 8.73 | — | 4.35 |
| Jan ’26 | 5.04 | 0.83 | 1.50 |
| Mar ’26 | 2.32 | 1.61 | 2.04 |
| Apr ’26 | 1.33 | — | 0.67 |
| May ’26 | 1.68 | 0.70 | 1.27 |
| Oct ’26 | — | 0.63 | 0.38 |