LIFE INSURANCE - PRIVATE
BIRLA SUN LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 11 in LIFE INSURANCE - PRIVATE
Buying Intent
1
10th in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Aug ’26, BIRLA SUN LIFE INSURANCE records a Buying Intent index of 1, placing it 10th of 11 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 3 | 1 | 2 |
| May ’26 | — | 4 | 2 |
| Jun ’26 | 32 | 2 | 21 |
| Jul ’26 | 26 | 3 | 16 |
| Aug ’26 | — | 2 | 1 |