LIFE INSURANCE - PRIVATE
BIRLA SUN LIFE INSURANCE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 7th of 12 in LIFE INSURANCE - PRIVATE
Buying Intent
21
7th in category
Brand Trust
32
index value
Brand Desire
2
index value
As of Jun ’26, BIRLA SUN LIFE INSURANCE records a Buying Intent index of 21, placing it 7th of 12 brands measured in LIFE INSURANCE - PRIVATE. Its Brand Trust index reads 32 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 3 | 1 | 2 |
| May ’26 | — | 4 | 2 |
| Jun ’26 | 32 | 2 | 21 |