SOAPS
BLACK BEAUTY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 14th of 16 in SOAPS
Buying Intent
1
14th in category
Brand Trust
1
index value
Brand Desire
—
index value
As of Jun ’26, BLACK BEAUTY records a Buying Intent index of 1, placing it 14th of 16 brands measured in SOAPS. Its Brand Trust index reads 1 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 25 | 14 | 22 |
| May ’25 | 22 | 25 | 26 |
| Jun ’25 | 6 | 26 | 19 |
| Jul ’25 | 16 | 24 | 22 |
| Aug ’25 | 23 | 17 | 22 |
| Sep ’25 | 5 | 16 | 13 |
| Oct ’25 | 3 | 2 | 3 |
| Feb ’26 | 6 | — | 3 |
| Mar ’26 | 17 | 16 | 16 |
| Apr ’26 | 4 | 1 | 3 |
| May ’26 | 4 | 1 | 2 |
| Jun ’26 | 1 | — | 1 |