SOAPS
NIVEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 16 in SOAPS
Buying Intent
208
2nd in category
Brand Trust
134
index value
Brand Desire
238
index value
As of Jun ’26, NIVEA records a Buying Intent index of 208, placing it 2nd of 16 brands measured in SOAPS. Its Brand Trust index reads 134 and Brand Desire 238. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 2 | 1 |
| Aug ’25 | — | 3 | 2 |
| Sep ’25 | 7 | 5 | 9 |
| Oct ’25 | 1 | — | 0 |
| Nov ’25 | 3 | — | 2 |
| Mar ’26 | 209 | 320 | 294 |
| Apr ’26 | 85 | 73 | 88 |
| May ’26 | 272 | 404 | 377 |
| Jun ’26 | 134 | 238 | 208 |