SOAPS
NIVEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 13 in SOAPS
Buying Intent
157
2nd in category
Brand Trust
117
index value
Brand Desire
165
index value
As of Aug ’26, NIVEA records a Buying Intent index of 157, placing it 2nd of 13 brands measured in SOAPS. Its Brand Trust index reads 117 and Brand Desire 165. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 2 | 1 |
| Aug ’25 | — | 3 | 2 |
| Sep ’25 | 7 | 5 | 9 |
| Oct ’25 | 1 | — | 0 |
| Nov ’25 | 3 | — | 2 |
| Mar ’26 | 209 | 320 | 294 |
| Apr ’26 | 85 | 73 | 88 |
| May ’26 | 272 | 404 | 377 |
| Jun ’26 | 134 | 238 | 208 |
| Jul ’26 | 102 | 213 | 176 |
| Aug ’26 | 117 | 165 | 157 |