HINDI NEWS
DD NEWS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 8 in HINDI NEWS
Buying Intent
18.14
4th in category
Brand Trust
4.44
index value
Brand Desire
26.33
index value
As of Oct ’26, DD NEWS records a Buying Intent index of 18.14, placing it 4th of 8 brands measured in HINDI NEWS. Its Brand Trust index reads 4.44 and Brand Desire 26.33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | — | 2.45 | 1.49 |
| Oct ’26 | 4.44 | 26.33 | 18.14 |