HINDI NEWS
NEWS 24 — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 6th of 8 in HINDI NEWS
Buying Intent
1.27
6th in category
Brand Trust
—
index value
Brand Desire
2.09
index value
As of Oct ’26, NEWS 24 records a Buying Intent index of 1.27, placing it 6th of 8 brands measured in HINDI NEWS. Its Brand Trust index reads — and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 6.15 | 3.76 |
| Nov ’25 | — | 1.00 | 0.61 |
| Mar ’26 | 2.61 | — | 1.32 |
| Jul ’26 | 1.05 | — | 0.53 |
| Oct ’26 | — | 2.09 | 1.27 |