HINDI NEWS
NEWS18 — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 6th of 8 in HINDI NEWS
Buying Intent
1.27
6th in category
Brand Trust
2.51
index value
Brand Desire
—
index value
As of Oct ’26, NEWS18 records a Buying Intent index of 1.27, placing it 6th of 8 brands measured in HINDI NEWS. Its Brand Trust index reads 2.51 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 2.51 | — | 1.27 |