OTT
DISCOVERY PLUS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 9 in OTT
Buying Intent
6.69
7th in category
Brand Trust
—
index value
Brand Desire
10.94
index value
As of Oct ’26, DISCOVERY PLUS records a Buying Intent index of 6.69, placing it 7th of 9 brands measured in OTT. Its Brand Trust index reads — and Brand Desire 10.94. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | — | 10.94 | 6.69 |