OTT
JIOHOTSTAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 9 in OTT
Buying Intent
46.57
3rd in category
Brand Trust
45.98
index value
Brand Desire
42.18
index value
As of Oct ’26, JIOHOTSTAR records a Buying Intent index of 46.57, placing it 3rd of 9 brands measured in OTT. Its Brand Trust index reads 45.98 and Brand Desire 42.18. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | — | 3.33 | 2.03 |
| Dec ’25 | — | 19.28 | 10.89 |
| Jan ’26 | 47.22 | 45.48 | 50.02 |
| Feb ’26 | 113.52 | 116.45 | 127.64 |
| Mar ’26 | 127.51 | 1.02 | 66.93 |
| Apr ’26 | 85.16 | 88.11 | 98.31 |
| May ’26 | 22.76 | 142.86 | 91.21 |
| Jun ’26 | 9.08 | 41.50 | 24.93 |
| Jul ’26 | 77.76 | 4.36 | 46.98 |
| Aug ’26 | 34.11 | 24.02 | 33.39 |
| Sep ’26 | 17.36 | 76.19 | 53.30 |
| Oct ’26 | 45.98 | 42.18 | 46.57 |