SOAPS

FIAMA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 9th of 12 in SOAPS

Buying Intent

1.27

9th in category

Brand Trust

—

index value

Brand Desire

2.09

index value

As of Oct ’26, FIAMA records a Buying Intent index of 1.27, placing it 9th of 12 brands measured in SOAPS. Its Brand Trust index reads — and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’25	—	1.14	0.70
Oct ’26	—	2.09	1.27

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