SOAPS
FIAMA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 12th of 16 in SOAPS
Buying Intent
2
12th in category
Brand Trust
—
index value
Brand Desire
3
index value
As of Jun ’26, FIAMA records a Buying Intent index of 2, placing it 12th of 16 brands measured in SOAPS. Its Brand Trust index reads — and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 1 | 1 |
| Jun ’26 | — | 3 | 2 |