TEA
GOODRICKE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 14 in TEA
Buying Intent
2
9th in category
Brand Trust
3
index value
Brand Desire
2
index value
As of Aug ’26, GOODRICKE records a Buying Intent index of 2, placing it 9th of 14 brands measured in TEA. Its Brand Trust index reads 3 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 22 | — | 12 |
| Nov ’25 | 8 | 34 | 28 |
| Feb ’26 | 17 | 86 | 60 |
| Jul ’26 | 1 | — | 1 |
| Aug ’26 | 3 | 2 | 2 |