SOAPS
JO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 10th of 12 in SOAPS
Buying Intent
2
10th in category
Brand Trust
—
index value
Brand Desire
3
index value
As of Jul ’26, JO records a Buying Intent index of 2, placing it 10th of 12 brands measured in SOAPS. Its Brand Trust index reads — and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 2 | — | 1 |
| Apr ’26 | 5 | 2 | 5 |
| Jul ’26 | — | 3 | 2 |