SOAPS
JO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 13 in SOAPS
Buying Intent
6
7th in category
Brand Trust
7
index value
Brand Desire
3
index value
As of Aug ’26, JO records a Buying Intent index of 6, placing it 7th of 13 brands measured in SOAPS. Its Brand Trust index reads 7 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 2 | — | 1 |
| Apr ’26 | 5 | 2 | 5 |
| Jul ’26 | — | 3 | 2 |
| Aug ’26 | 7 | 3 | 6 |