COSMETICS
JOY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 16th of 20 in COSMETICS
Buying Intent
2
16th in category
Brand Trust
—
index value
Brand Desire
4
index value
As of Aug ’26, JOY records a Buying Intent index of 2, placing it 16th of 20 brands measured in COSMETICS. Its Brand Trust index reads — and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 7 | 4 |
| May ’26 | 6 | — | 3 |
| Jun ’26 | 3 | 1 | 2 |
| Jul ’26 | — | 1 | 1 |
| Aug ’26 | — | 4 | 2 |