TEA
NOVA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 14 in TEA
Buying Intent
1
10th in category
Brand Trust
—
index value
Brand Desire
2
index value
As of Aug ’26, NOVA records a Buying Intent index of 1, placing it 10th of 14 brands measured in TEA. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 1 | 3 | 2 |
| Aug ’25 | — | 3 | 2 |
| Sep ’25 | 1 | — | 0 |
| Oct ’25 | 4 | 6 | 6 |
| Nov ’25 | 11 | 5 | 9 |
| Jan ’26 | — | 2 | 1 |
| Apr ’26 | 77 | 38 | 64 |
| May ’26 | 27 | 9 | 20 |
| Jun ’26 | 2 | 5 | 3 |
| Jul ’26 | — | 2 | 1 |
| Aug ’26 | — | 2 | 1 |