DIGITAL PAYMENTS
RUPAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 11th of 11 in DIGITAL PAYMENTS
Buying Intent
1
11th in category
Brand Trust
2
index value
Brand Desire
—
index value
As of Aug ’26, RUPAY records a Buying Intent index of 1, placing it 11th of 11 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 2 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 2 | — | 1 |