DIGITAL PAYMENTS
RUPAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 12 in DIGITAL PAYMENTS
Buying Intent
93.31
4th in category
Brand Trust
118.94
index value
Brand Desire
45.87
index value
As of Oct ’26, RUPAY records a Buying Intent index of 93.31, placing it 4th of 12 brands measured in DIGITAL PAYMENTS. Its Brand Trust index reads 118.94 and Brand Desire 45.87. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 2.80 | 4.57 | 4.99 |
| Jun ’26 | 104.73 | 97.54 | 112.82 |
| Jul ’26 | 5.88 | 3.87 | 5.18 |
| Aug ’26 | 30.74 | 11.90 | 26.36 |
| Sep ’26 | 90.75 | 32.82 | 65.02 |
| Oct ’26 | 118.94 | 45.87 | 93.31 |