QSR
TACO BELL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 7 in QSR
Buying Intent
13.39
7th in category
Brand Trust
21.38
index value
Brand Desire
2.50
index value
As of Oct ’26, TACO BELL records a Buying Intent index of 13.39, placing it 7th of 7 brands measured in QSR. Its Brand Trust index reads 21.38 and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 21.38 | 2.50 | 13.39 |