MOBILE PHONES
VIVO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 25 in MOBILE PHONES
Buying Intent
1149
2nd in category
Brand Trust
935
index value
Brand Desire
1126
index value
As of Jun ’26, VIVO records a Buying Intent index of 1149, placing it 2nd of 25 brands measured in MOBILE PHONES. Its Brand Trust index reads 935 and Brand Desire 1126. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 565 | 323 | 490 |
| Aug ’25 | 404 | 467 | 486 |
| Sep ’25 | 579 | 364 | 528 |
| Oct ’25 | 882 | 937 | 1017 |
| Nov ’25 | 1578 | 827 | 1328 |
| Dec ’25 | 818 | 769 | 888 |
| Jan ’26 | 280 | 482 | 427 |
| Feb ’26 | 294 | 251 | 302 |
| Mar ’26 | 173 | 179 | 195 |
| Apr ’26 | 728 | 781 | 838 |
| May ’26 | 798 | 803 | 897 |
| Jun ’26 | 935 | 1126 | 1149 |