MOBILE PHONES
VIVO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 27 in MOBILE PHONES
Buying Intent
1077
1st in category
Brand Trust
964
index value
Brand Desire
965
index value
As of Aug ’26, VIVO records a Buying Intent index of 1077, placing it 1st of 27 brands measured in MOBILE PHONES. Its Brand Trust index reads 964 and Brand Desire 965. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 579 | 364 | 528 |
| Oct ’25 | 882 | 937 | 1017 |
| Nov ’25 | 1578 | 827 | 1328 |
| Dec ’25 | 818 | 769 | 888 |
| Jan ’26 | 280 | 482 | 427 |
| Feb ’26 | 294 | 251 | 302 |
| Mar ’26 | 173 | 179 | 195 |
| Apr ’26 | 728 | 781 | 838 |
| May ’26 | 798 | 803 | 897 |
| Jun ’26 | 935 | 1126 | 1149 |
| Jul ’26 | 933 | 869 | 1003 |
| Aug ’26 | 964 | 965 | 1077 |