Buying Intent
121.30+53.50
Trust
63.80−24.70
Desire
154.20+108.40
The dot has moved up. So has consumer Buying Intent.
Buying Intent and Desire rose sharply over the year. Trust fell.
Independent BII analyses
Brands through the Buying Intent lens
We examine noteworthy developments we see across brands and categories, and use Buying Intent, Brand Trust and Brand Desire to understand what may be happening underneath.
Independent BII analyses. Brands featured are selected because we find the market development noteworthy; inclusion does not imply a client relationship.
Featured brand reads
Why Hyundai’s #3 rank in Aug ’25 and Aug ’26 are poles apart
Still #3, but now 4.8% behind #2, from 39.2% a year earlier.
@10Jio@10: Buying Intent falls 11%
Still #1, but its share of category Buying Intent fell from 69.1% to 61.3%.
#1
#2More brand reads
710%in 16 months
Birla OpusBrand Then Now Change Birla Opus13.90 112.80 +710% 
51.30* 57.10 +11% 
415.50 377.40 −9% 
39.20 32.20 −18% Birla Opus has grown Buying Intent 710% in 16 months
13.9 to 112.8 in 16 months, while Asian Paints and Nerolac fell.
- Signature35.80
- Royal Stag22.90
- Imperial Blue3.50
Tilaknagar acquired Imperial Blue. It has not acquired its Buying Intent.
Buying Intent 3.5 in July ’26, against 35.8 for Signature and 22.9 for Royal Stag.
Trust | July MoM−19.42%Category Trust+17.6%