Independent BII analyses
We examine noteworthy developments we see across brands and categories — and use Buying Intent, Brand Trust and Brand Desire to understand what may be happening underneath.
Independent BII analyses. Brands featured are selected because we find the market development noteworthy; inclusion does not imply a client relationship.
Buying Intent · Aug ’25 → Aug ’26
Buying Intent: 67.8 to 121.3, Aug ’25 to Aug ’26.
Vi’s Buying Intent and Desire moved sharply up even while Trust declined. A brand recovery may not move every consumer measure at the same time.
What follows next — Trust?
Buying Intent · Aug ’25 → Aug ’26
Buying Intent: 218.3 to 816.2, Aug ’25 to Aug ’26.
+274% YoY
The rank did not change. The competitive distance did. Rank alone can conceal a major movement in brand strength.
Category Buying Intent share · Aug ’25 → Aug ’26
Category Buying Intent share: 69.1% to 61.3%, Aug ’25 to Aug ’26.
−11% YoY
Leadership can remain intact even while the consumer pull supporting that leadership begins to weaken.
Buying Intent · Apr ’25 → Aug ’26
Buying Intent: 13.9 to 112.8, Apr ’25 to Aug ’26.
+710% in 16 months
A young brand entered paints at incumbent scale. BII lets us see whether consumer readiness is beginning to match that ambition.
Buying Intent · July ’26
Buying Intent: 3.5, July ’26.
An acquisition can immediately transfer sales, scale and distribution. Consumer keenness to buy the brand is a separate asset that may still have to be built.
HDFC Bank Brand Trust · July ’26
HDFC Bank Brand Trust: minus 19.4% MoM, July ’26.
Strong institutional reputation and consumers’ lived experience of a brand need not always move together. BII can help identify when that distance deserves attention.